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Ironically it affects his brand. May 08, Derek Neighbors rated it really liked it. This book is interesting because Daymond doesn't articulate very well the usage of new media, but he does have an excellent grasp on what it takes to propel a brand forward. The writing in the book left a lot to be desired and seemed to be repetitive at times, but the message was spot on. It was especially timely because I have been thinking a lot about what makes a brand success for the companies I am involved with as well as for my own personal brand.

Apr 10, Nick rated it liked it.

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Good, but not great. Really liked the branding part, the real life examples and the FUBU stories. The book is easy to read, but the case study with the "Thick n sweet" syrup wasn't that great.

Some great guerrilla marketing examples. Really liked this part: "Step back from the series of unexpected roadblocks. Brush your shoulders off and come back to it in an entirely new way". Jul 02, Jeremy Eackles rated it liked it Shelves: books-read. Good, but not necessarily a great book. Daymond John, fashion mogul and successful entrepreneur, tells his success story about how he became a successful entrepreneur.

He also breaks the down the concepts on the importance of branding.

Overall, good book, but I expected more about branding, rather than his success story. It's still a great, informative read. Nov 27, Fotis Chatzinicolaou rated it liked it. Jul 11, Tara rated it it was ok. This book was only good in the sense that it was interesting to read the author's personal success story. The book really focuses on how to present yourself "your brand" to the world.

Some gems inside, but not a hard core business book.

Branding Within a Brand: How to Do it Right (and in One Case, Very Wrong)

Jan 16, T. Spellen rated it liked it. Food for thought.

Daymond John - You Are The Brand - Robert Kiyosaki

And an inside look at FUBU, a story which has always fascinated me. Apr 14, Debra White rated it it was amazing. How he shows up on Shark Tank makes more sense having read his book. Aug 26, Charles Benson added it.

The Brand Within

Apr 05, Elizabeth Griffith rated it it was amazing. An easy to read, easy to relate to marketing and branding playbook for the small business start up. Antonio Jones rated it really liked it Jan 14, Marc Hunter rated it really liked it Jun 15, Optimus Libri rated it did not like it Feb 22, Moh'D Moshref rated it liked it Dec 03, Abdallah rated it it was amazing Sep 18, Christopher San Filippo rated it it was amazing Jul 31, Wendy rated it really liked it May 13, Ben Scovel rated it it was amazing Mar 27, Jeremiah rated it really liked it May 19, Thomas Smith rated it did not like it Nov 16, Kevin Lightbourne rated it it was amazing Jan 05, Charles Mensah Abrampah rated it really liked it Jan 17, Brandon Griebenow rated it it was amazing Jan 29, Afraa Zammam rated it it was amazing Jun 07, There are no discussion topics on this book yet.

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About Daymond John. Daymond John. A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John.


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Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country.

Realizing this need in the marketplace, Daymond created the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market. Being surrounded in this influential neighborhood helped spur the inspiration for his clothing line that would ultimately change the fashion world. His first foray into the apparel market came when he wanted a tie-top hat he had seen in a popular music video but could not find one for a good price.

With the sewing skills he had learned from his mother, Daymond started making the hats for himself and his friends. They created a distinctive logo and began sewing the FUBU logo on all sorts of apparel, including hockey jerseys, sweatshirts and t-shirts.

Brand Loyalty and Variety-Seeking within a House of Brands by Anthony Koschmann :: SSRN

This was the catalyst behind the entire Hip-Hop community supporting the new brand and instantly giving it credibility. Soon, the home was turned into a makeshift factory and office space. Despite not being able to afford a booth at the event, the FUBU team showed buyers the distinctively cut, vibrantly colored sportswear in their hotel room.

FUBU soon had a contract with the New York City-based department store chain Macy's, and it began expanding its line to include jeans and outerwear. A distribution deal with Korean electronics manufacturer Samsung allowed their designs to be manufactured and delivered on a massive scale. If a corporation is a governing body whose guiding purpose is to return value to shareholders, there is a subtle balance to be found in enabling, engaging and energizing the individuals that make up the workforce of the company.

In a world where the people on the frontline salespeople, customer service , store personnel, social media community managers… are fostering and driving customer engagement, the onus is on the company leadership to make their corporate values — as expressed by behavior and language — come to life for the employees. The way a corporation is organized has a tremendous effect on the liberty and cogency of any corporate mission and values.

In PURE 1, when the corporate name is the commercial name, the big advantage is that the corporate values are, ipso facto , also the brand values. This does not mean that the values are necessarily lived by the employees.

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However, the effort of alignment and activation is simplified. It is my strong conviction that customer engagement happens after employee engagement. Thus, finding and retaining talent that is aligned with your corporate mission and de facto values is one of the keys to cultivating long-term traction both of the employees and of the customers. In any event, it must be understood that the structure has a material impact on how to make the brand values come alive. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms.

Above all, Minter works to catalyse a change in mindset and dial up transformation. He is co-author of Futureproof Pearson Sep and The Last Ring Home Myndset Nov , a book and documentary film, both of which have won awards and critical acclaim.